Activa Contracts will supply football club Wolverhampton Wanderers with a 26-vehicle fleet

A speculative mailshot and perseverance paid dividends for Activa Contracts’ area manager Steve Callaghan as he has netted a new 26-vehicle fully outsourced fleet contract with Premier League football club Wolverhampton Wanderers.

The initial August 2018 mailshot was followed up by Activa Contracts’ business development team with telephone calls and the club, nicknamed Wolves, showed interest.

Steve used the mailshot to outline Activa Contracts’ product portfolio and how the Milton Keynes-based division of the Arnold Clark Group, Europe’s largest independently-owned vehicle dealer group, could potentially provide vehicle solutions to the club and staff.

Steve explained: “The initial carrot was that the club was interested in our Affinity Cars Personal Contract Hire scheme, but it also wanted to know more about our vehicle leasing solutions. Wolves wanted to make savings on its vehicle provision and saw the opportunity to capitalise on our knowledge and provide more suitable vehicles than those currently operated.”

The Wolves’ fleet comprises a mix of company cars, pool vehicles and commercial vehicles used by a wide cross section of club employees, including backroom staff and academy players.

Steve continued: “The club liked our consultancy approach and we provided detailed quotes with a focus on cars with low carbon dioxide (CO2) emissions and strong residual values, while also taking account of operational requirements.

“The result is that Activa Contracts won the deal on a wholly outsourced basis, effectively becoming Wolverhampton Wanderers’ fleet manager and we already have orders for 23 vehicles.

“Previously, the club had two leasing suppliers but those relationships had broken down. Activa Contracts has gone in, put an arm around the club, provided cost-effective solutions, particularly with a focus on carbon footprint reduction and at-work road risk management, and taken away the administration. It’s a win-win for both organisations.”

Steve Morton, head of commercial sales, Wolverhampton Wanderers, said: “We are delighted to be working with Activa Contracts and have found the company’s service excellent and expertise invaluable.

“Throughout our discussions, Activa Contracts has proven to be knowledgeable about the solutions offered and happy to help with the demands of our fleet.”

An added bonus as a consequence of the deal sees Activa Contracts become a commercial supplier to the club with benefits including the opportunity for employees to obtain match day tickets.

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