The UK’s largest Digital Media owner Amscreen has today announced a deal with INRIX – the leading provider of traffic information, directions and driver services. The deal will see INRIX take over as the provider of traffic information across the entire Amscreen network.
INRIX is well suited partner for Amscreen as they provide data across a wide range of regions, including Europe, Australia, the Middle East and Africa. With the Amscreen network constantly expanding, including recent installations across Europe and Australia, INRIX’s technology, combined with accuracy and flexibility that is second to none, is the perfect provider to facilitate the media owner’s global expansion.
Nick Simmons, General Manager of INRIX media said, “INRIX is dedicated to providing accurate and flexible traffic information. Partnering with Amscreen, whose extensive network reaches millions weekly, enables us to help keep people moving across the UK and beyond.”
Amscreen CEO Simon Sugar said “With our network constantly expanding across the globe, it is great to have a partner on board who can provide traffic information for all of the regions we service. The combination of INRIX’s 100 per cent localised information and our bespoke flexible technology will enable road users to get up to date traffic information and keep moving on their journey.”
For more information: www.amscreen.co.uk