Borg & Beck takes to the track once again

Following a successful pilot season, First Line Ltd, through their Borg & Beck brand, has extended its partnership with the Cole Trucksport truck racing team for the British Truck Racing Association (BTRA) Championship and will again provide them with the premium quality Borg & Beck brake pads and discs that proved so successful during the first year of the relationship.

With the season opening at Brands Hatch over the Easter weekend (21/22nd April) and closing on 2/3rd November at the same venue, the eight-round championship will travel the length and breadth of the UK mainland, with a mid-season jaunt to Germany for a meeting at the legendary Nürburgring, in the Eifel mountains.

The team will again enter ‘The Beast’, an 11-litre, ex-Mercedes works team-built truck that last year finished eighth in division two, as they got to grips with the new machine and began to harness its incredible potential.

One aspect of The Beast’s performance that was a sensation from the beginning, was its brakes, which, once swapped to Borg & Beck standard compound pads and discs, proved to be an absolute revelation, delivering enormous stopping power, but also remarkable durability.

“All braking components are fully tested and quality checked during production for premium quality assurance, these are just a few reasons why #Team41 rely on braking components from Borg and Beck. Going from having to change brake pads every few races to now only changing pads once a meeting is a massive change for the team, which saves an impressive amount of time, and best of all, the same performance!!”

“As we stated last year, since we teamed up with Cole Trucksport and began supplying them our Bork & Beck brake pads and discs, we’ve enjoyed a mutually beneficial relationship,” said Craig Saunders, Senior Product Manager for Borg & Beck Commercial Vehicle components.

“Getting feedback from the team and seeing for ourselves just how effective the pad and disc combination performs under the most extreme of conditions, is a superb way of demonstrating the facts that we have been expressing to existing and potential customers and fully endorses all of the technical research that has been put into the development of the Borg & Beck CV braking programme.

“We naturally wish Simon and the entire Cole Trucksport team all the very best for an exciting and successful 2019 campaign.”

To read the full testimonial or find out the latest news concerning The Beast, follow the team at:

For more information on Borg & Beck: 01869 248484 or

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