IVECO engages key European customers in successful event

A two-day event repeated over the course of five months, engaged key customers by offering them a unique opportunity to get an up-close look at its brand new heavy-duty and light zero-emission vehicles, featuring exclusive immersive workshops and a driving experience.

IVECO has successfully concluded the first wave of the S-eWay and eMoovy Experience, an exclusive event series showcasing its latest electric truck, the heavy-duty IVECO S-eWay Rigid accompanied by the IVECO eMoovy electric chassis van, which extends the brand’s zero-emission light commercial vehicle offering by providing the ideal zero-emission solution for urban and regional applications. Following its premiere at the IAA Transportation 2024, the S-eWay and eMoovy Experience engaged selected customers from Switzerland, Austria, Germany, France, Benelux, Spain, and Italy to experience firsthand this innovative vehicle and become advocates for the new IVECO electric heavy-duty and light range.

The event, which engaged nearly 200 customers, featured a detailed presentation of the IVECO S-eWay Rigid, highlighting its advancements in cab innovations from the MY24 range, as well as its extreme versatility and flexibility across a variety of applications, and of the IVECO eMoovy electric chassis van, the first BEV chassis cab in the 2.5t to 3.5t mid-segment, with which IVECO makes its debut in the LCV mid-size category.

The event was also an opportunity to gather direct feedback from customers in order to further develop a broader integrated eMobility service offering designed around their needs.
Guests also enjoyed a visit of IVECO’s state-of-the-art manufacturing plant in Ulm, Germany. Finally, hands-on test drives gave customers the opportunity to experience the performance and driver-centric features of both the new additions to the IVECO range.

In light of the positive feedback received, IVECO is already preparing for the second round of the event, which will kick off at the beginning of 2025.

“We are delighted with the positive response collected from our customers throughout the S-eWay and eMoovy Experience” said Carmelo Impelluso, Head of EMEA IVECO Truck Commercial Operations.

“Their insights and enthusiasm reinforce the unique value our new electric vehicles bring to urban and regional transport. The IVECO S-eWay Rigid and IVECO eMoovy are excellent representatives of IVECO’s vision for a sustainable future in mobility. We look forward to continuing with this successful format next year to engage more and more customers.”

The IVECO S-eWay Rigid is designed to meet a wide range of urban and regional needs with its flexible configurations, which offer a choice of models, cabs, suspensions, and wheelbases. Its adaptability is further enhanced by multiple battery options, supporting a driving range of up to 400 km and fast-charging capabilities of up to 350 kW. Just as IVECO customers had the opportunity to experience firsthand, the vehicle delivers an unparalleled driver experience, prioritizing comfort and efficiency for demanding routes.

The IVECO eMoovy, developed with Hyundai, is a versatile vehicle engineered for urban missions. With its city-smart agility, effortless driver comfort, uniquely robust construction and high loading capacity, the new eLCV provides a tailored, environmentally friendly solution for any urban context: it ‘Drives like a car, works like a truck’.

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