Stagecoach’s new look buses were designed by taking extensive customer feedback on-board
Stagecoach has unveiled a brand new look for its iconic buses, shaped by the needs of customers it proudly serves across the UK, every day.
The new bus design is part of a wider commitment from Stagecoach to simplify, modernise and enhance its customer experience, whilst reaffirming the customer-first approach that runs through everything it does – from its drivers and buses, to its customer service and technology solutions.
When conceiving the new bus design, Stagecoach asked thousands of customers to share their thoughts on how the new design could serve them best, and what would encourage them to use public transport more regularly.
The findings highlighted that 69% of customers often found it confusing to find the bus they wanted, with a further 37% stating they would use the bus more often if it was simpler and more modern.
Taking on board feedback from customers, the bus operator created a new simplified and clearly colour-coded design for its various bus services to make it easier and instantly recognisable for passengers to identify their required service, representing the three different types of journey; Azure blue for its Local service, Amber yellow for Longer, and Ocean green for Specialist.
Stagecoach has also restructured the way its services are classified to make it easier and more clearly differentiated for customers to identify which service they require. The new changes across Stagecoach services embody the company’s commitment to being proud to serve all of its current and new customers, representing the important role it plays in connecting people to the people and places that matter most.
With a further commitment to modernising and simplifying its customer experience, Stagecoach has kickstarted the biggest roll-out of the technology by any bus operator in Britain. This includes the introduction of the Stagecoach bus app, featuring a new online travel-planning tool that provides customers with real-time tracking of their bus service on an interactive map, and contactless payment facilities cover all of Stagecoach’s vehicle fleet.
Stagecoach is investing more than £13m in one of the biggest orders of new electric buses in Europe, as part of a drive to provide a more sustainable transport solution to the people and communities it serves. By the end of 2020, it will have more electric vehicles than any other major UK bus operator.
For more information: www.stagecoachbus.com