Schwartz, the UK’s best-known herbs and spices brand, has just taken delivery of 232 Citroën Berlingo HDi 90 manual L2 750 X Crew Vans. The Berlingos will be used by its nationwide team of Retail Sales Merchandisers and Field Support Merchandisers.
In addition to the Berlingo Crew Van’s high level of standard equipment, Schwartz has specified air conditioning and metallic paint in Artic Steel or Shark Grey. Schwartz has also upgraded the Berlingo’s standard Trafficmaster telematics platform – which includes Smartnav satellite navigation and Trackstar stolen vehicle tracking – to include Fleet Director, which is an optional real time fleet management package.
Tracey Hoare, Schwartz Field Support Manager, commented; “After an intense, two-year vehicle evaluation process, we decided that the Berlingo Crew Van provided the optimum combination of required operational benefits. These included improved load security and increased load space to allow for seasonal peaks, lower running costs and the ability for our drivers to carry their friends and families out of hours.”
The Berlingo Crew Vans were handed over to the Schwartz Retail Merchandise Team at 13 different UK locations enabling each driver to have a full demonstration of the Berlingo Crew Vans’ many features and to learn how to get full benefit from the advanced Trafficmaster telematics system.
Supplied by dealer Citroën London West, the Schwartz order is one of the largest placed for the 5-seat Citroën Berlingo Crew Vans. They are being operated on Lex Autolease two-year, with maintenance, contract hire agreements. Mileages vary from 13,500 to 23,500 miles per annum, dependent on the location of the Schwartz Retail Merchandise operative’s area.
Martin Hamill, Citroën’s Fleet Director explained; “We are delighted to be supplying Schwartz, the nations’ favourite herb and spice company, with Berlingo Crew Vans. These vans offer the Schwartz Retail Merchandise team the flexibility of being able to use their vehicles 7-days a week, with the added benefit of much lower Benefit In Kind tax liability than their previous MPVs.”
Schwartz, owned by McCormick and Company Incorporated, is the world’s largest producer of herbs and spices. The company supplies retail outlets, food manufacturers and food service businesses, with herbs, spices, seasonings and flavourings. Each Schwartz Retail Sales Merchandiser has their own dedicated area in which to build customer relationships through regular visits; taking orders, delivering stock, replenishing the herb and spice displays within the store and altering the product offering, depending on seasonal variations.