King Long logoThe shareholders of Kinglong’s exclusive distributor in the Great Britain have today confirmed reports that it is to move away from the BMC franchise in what is described as an “amicable commercial divorce” and will now be concentrating exclusively on the sales, after sales and support of King Long products.

Paul Bicknell, Director of Kinglong in the UK commented “For some time now our shareholders and the board of directors have been reviewing the business strategy here in Great Britain. With the ever increasing portfolio of vehicles offered by Xiamen King Long we all feel that now is the correct time to sever our ties with BMC and concentrate all of our resources, investment and efforts into the sole promotion of King Long products, a move that has been welcomed and supported by Xiamen King Long, China. Throughout the past seven years we have worked closely with Xiamen King Long, offering invaluable technical expertise and strategic recommendations which has played a part in them becoming China’s largest bus and coach exporter into Europe.

We, as a Group have always maintained that managing both the BMC and Kinglong franchise has not been an issue due to their being no direct cross over in models, however, during the past twelve to eighteen months we have seen an enormous increase in the appetite of Xiamen King Long to enter into new markets not only here in the UK but throughout Europe too. We have seen an increase from just two models up to six in just over one year, with several more on the horizon.

With the hugely successful launch of its two City Bus models in Malta, the XMQ 6900J (9M) and XMQ 6127J (12M) we are all extremely excited about the future here in the UK, as a team we have a wealth of experience in dealing within the city bus market sector and already have numerous established relationships with the majority of UK operators; we are delighted to confirm both models of City Bus have arrived here in the UK and are in the process of undergoing PDI before we commence a very hectic demonstration programme starting with Arriva in the UK.”

Ray McNally, Sales Director of Kinglong in the UK commented “For some time now we have been paving the way in anticipation of the arrival of both vehicles, since showing the XMQ 6127J at the 2010 EuroBus Expo exhibition in Birmingham we have received countless enquiries from customers both old and new who have all been patiently awaiting the arrival of these vehicles, the Kinglong City Bus not only offers exceptional value for money it also brings with it head-turning style and a recognised driveline which has become synonymous with the Kinglong Product.”

With the consolidation of its operations Kinglong in the UK are now better positioned to offer a full and comprehensive parts and service back up throughout the whole of the UK, with additional investment in parts stock holding here in the UK and a more “direct” focus on sales our aim is to bring back the personal touch when dealing with us, a direct line of communication from client to supplier.

On January 26 we intend to hold a press conference at the Arriva Leeds depot to officially introduce the King Long and Arriva’s new joint venture.

Kinglong would like to also take this opportunity in wishing BMC and their newly appointed franchisee all the best in the future.

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