The top prize for retailers taking part in the 2011 Maxxis Rewards is still an all expenses paid luxury holiday, but this year Maxxis has injected some extra spice.  2011 Maxxis Rewards

The quarterly draw winners will get to choose their prizes, all participants can earn cash to spend with High Street retailers via the new Maxxis Rewards Card and there are Take That concert tickets up for grabs as well as new point of sale items and an updated promotional clothing range!

Based on Maxxis PCR tyre purchases (turnover) to the end of September, the top 15 retailers will enjoy a VIP trip which starts at the Phi Phi Island Cabana Resort Centre in the south of Thailand – famed for its tropical beauty and relaxing style – and then moves on to the vibrant city of Bangkok. It includes a guided tour of the Maxxis plant in Rayong, which has recently undergone major redevelopment to increase capacity and from two plants now boasts an output of 42,000 PCR tyres and 30,000 TBR tyres a day.  Retailers will get to see the complete manufacturing process at first hand, from the delivery of raw materials to manufacture, curing, inspection and despatch.

In May Take That – recently voted Best Group at the Brit Awards – will embark on Progress Live, a 14-date tour of UK stadiums.  Maxxis has snapped up 12 pairs of VIP tickets and is delighted to give Maxxis Rewards participants the chance to attend the shows at Birmingham’s Villa Park. For every tyre they purchase over a threshold of 150 tyres retailers will receive one entry into a special prize draw for Take That tickets.

Also new to the Maxxis rewards for this year is the Maxxis Love2Choose Rewards Card, which gives the whole scheme added flexibility. Participating retailers who qualify will receive their own personalised Maxxis Love2Choose Rewards card and can earn cash to spend with High Street retailers of their choice, giving them the choice of how and where they want to spend their Rewards.

The quarterly prize draws have proved extremely popular over the past couple of years so they are making a welcome return.  This year, however, the lucky winners will receive £250 worth of Love2Choose credits, enabling retailers to select their own prizes.

Maxxis merchandise remains an important part of the Rewards programme for 2011. Participating retailers can earn an updated range of promotional clothing and new Maxxis point of sale items. These include the impressive Grafikpod display units, a new product range leaflet, a suite of posters and a new 100% Guarantee leaflet.

“The Maxxis Rewards scheme is our way of promoting the brand and saying thank you to those dealers who support us and the trade’s response just gets better and better,” says Maxxis International UK’s Managing Director Derek McMartin.

“This year we have come up with some new elements, such as the Take That tickets and the Maxxis Rewards Card, and have made the programme more flexible by giving the winners more choice, which we hope will encourage more of the dealers that sell Maxxis car tyres to get involved.”

The Maxxis Rewards programme is organised in conjunction with Grouptyre, the UK’s leading independent tyre wholesaler, which has exclusive distribution rights to Maxxis PCR tyres in the UK.

For more information: 01928 706166, www.grouptyre.co.uk or www.maxxis.co.uk