The UK subsidiary of premium tyre manufacturer Apollo Vredestein will showcase its Apollo truck and bus tyre range on tyre wholesaler Treadsetters’ stand at the Commercial Vehicle Show, NEC Birmingham, 30 April-2 May.

Apollo’s decision to enter into a sole distribution agreement with Treadsetters in 2018 was part of the tyre manufacturer’s strategy of rapid growth in the TBR sector through combining its excellent product offering with a highly-efficient and experienced operator throughout England, Wales and Scotland. The appointment of the Apollo TBR Sales Manager Steve Miller, whose background in dealer sales and UK truck fleet market is a perfect fit for the role, further strengthened the partnership with Treadsetters.

“Last year was a challenging time not only for Apollo Tyres but also for other manufacturers,” said Steve Miller. “The introduction of duties on Chinese-manufactured TBR products created a void that put pressure on all manufacturers to produce more tyres in order to meet increased demand.”

Steve Miller, Apollo Tyres TBR Sales Manager

“The answer for Apollo and our partners was to focus on the overall strategy of growth, identifying and targeting areas of improvement to benefit both us and our customers. Of course, 2019 comes with its own challenges, but these are exciting times for Apollo TBR and Treadsetters as we seek to increase our level of market share and continue to support our dealers.”

Treadsetters was established in 1999 and is now one of the leading UK tyre wholesalers for commercial and car tyres as well as a comprehensive range of commercial wheels. Matthew Smith, Treadsetters Managing Director, said: “We have been working closely with Apollo Vredestein UK for less than a year, but were impressed with the Apollo TBR range enough to offer it to our extensive client network from the outset. It has become the brand of choice for many of our customers and the fleets they service.” In fact, both parties are looking forward to continued growth as they extend their arrangement through 2019 and beyond, despite the range having made its European debut in a notoriously competitive sector only less than two years ago.

The UK TBR market has high standards; in order to succeed here, not only does Apollo TBR need to offer products a satisfy the fleets’ performance requirements, but also meet the dealers’ demands for high levels of stock availability and service delivery. One example of the success enjoyed by Apollo Tyres in the UK is British premier coach service Eavesway Travel’s use of Apollo Endurace tyres to keep over 30 executive coaches of its Eavesway Cruiselink operation running smoothly.

With decades of experience in catering for cruise passengers, Eavesway Travel offers transport to the main cruise providers from major towns and cities across the UK. The Apollo ‘Endurace’ range is establishing itself as a premium tyre in many regional operations and its endorsement in this type of environment is very encouraging for the brand. This is an ideal partnership as coach fleets like Eavesway’s Cruiselink rely on faultless, reliable service for their demanding customers. Apollo Tyres’ Endurace products fit the company’s strategy perfectly.

Apollo Tyres is, of course, no stranger to the TBR segment: founded in 1972, the global manufacturer is the market leader in India, with 25% of the TBR sector; truck and bus tyres constitute almost half of its production output and its arrival in the TBR segment in Europe contributes to Apollo Vredestein’s bigger presence in the UK. At the same time as building a dealer network to support the Apollo brand in the UK, Apollo Tyres is also concentrating its TBR production at the new €475m state-of-the-art production facility in Hungary.

The Apollo TBR range is designed specifically for European vehicles and road conditions, and was extensively tested over 250 million kilometres across six European countries, in a wide range of applications, by around 50 fleets and driver partners before its launch in 2017.

For more information:

Visit Apollo Vredestein at stand 4D52 at The CV Show