ARI photoARI Fleet UK has added its voice to nationwide calls during national Road Safety Week for local authorities to reduce speed limits to 20 mph and drivers to slow down particularly around schools, homes, shops and parks.

The campaign, which is being led by road safety charity Brake, of which ARI Fleet UK (formerly Fleet Support Group) is a long-time supporter, is part of a national bid to encourage the government to change the law so that the speed limit in any urban area is 20 mph.

Geoffrey Bray, Chairman of Chippenham-based ARI Fleet UK, and colleagues Jennifer Morris and Kelly Kalra, who are both account managers, joined school children in Bristol to promote the campaign, ‘GO 20’, during the recent Brake-organised National Road Safety Week.

He said: “We are proud to back Road Safety Week and join Brake in calling for action to protect people on foot and bicycle.

“At ARI we think it’s so important to enable children, families and people of all ages to walk and cycle in their own communities without being endangered, which is good for your health and wellbeing, and the environment.

“Drivers across the UK can make a big difference to this, simply by slowing down, and lowering their speed to 20 mph in communities. This gives them more time to react in an emergency and avoid collisions.

“If we all get behind this campaign, we can make a huge difference in preventing casualties and making our communities safer, greener places.”

The company’s safety-focus and its measures to actively encourage companies to adopt measures to cut casualties and improve their risk management has been recognised on many occasions in the annual Fleet Safety Forum Awards, which are managed by Brake.