Bridgestone’s commitment to road safety has been honoured with two prestigious accolades at the TyreSafe Awards 2017. The company completed the double on the night, collecting the Innovation and use of Technology Award for its DriveGuard tyre, along with the Outstanding Achievement Award for the company as a whole at the end of the ceremony.

Sigmavision Marketing Director Sue Pryce presents TyreSafe’s Innovation & Technology Award to Bridgestone’s Managing Director Robin Shaw, along with TyreSafe Chairman Stuart Jackson.

DriveGuard was commended for its ability to keep motorists moving after a puncture and removing the immediate burden and unsafe circumstances of a flat tyre. Bridgestone’s holistic approach to road safety throughout the year was then commemorated with the Outstanding Achievement Award shortly after.

This follows previous successes for DriveGuard, having been named the Auto Express Product of the Year award in 2016 as well as winning an award for Tyre Innovation at the Irish Auto Trade Awards.

Bridgestone also celebrated winning the Tyre Manufacturer of the Year title in 2015 and 2016 at the NTDA Awards, having scooped the Staff Training and Development accolade (2016) and Marketing Campaign for DriveGuard (2015).

Robin Shaw, North Region Managing Director, collected both trophies on behalf of the business and was keen to pay tribute to everyone involved for their hard work over a lengthy period of time.

“Tyre safety and keeping roads as safe as possible – by serving society with superior quality – is at the heart of what we strive to achieve as a business. A lot of work goes into this on a daily basis, through a variety of different initiatives and campaigns.

“There are many people who work extremely hard behind the scenes to keep Bridgestone at the forefront of road safety. To gain this recognition is testament to their efforts, so these awards are for them.”

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