How can companies in the commercial vehicle sector use Social Media successfully?

The increasing usage of terms such as “likes”, “tweets” and “hashtags” that have found their ways into the dictionary shows the influence of Social Media in our daily lives. But what lies behind the concept of social media?

Screen-Shot-2013-11-21-at-09.31.46The increasing usage of terms such as “likes”, “tweets” and “hashtags” that have found their ways into the dictionary shows the influence of Social Media in our daily lives. But what lies behind the concept of social media?

The term “Social Media” describes internet-based technologies, being used for the communicative interaction of so-called “communities” or “users” – either to exchange verbal messages or to share pictures, videos and music. A special feature of all forms of social media is the high degree of interactivity as part of the creation process of virtual ‘social’ communities.

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