Transline – the leading HGV driver recruiter – has backed a Wincanton employee to the tune of £1000 as he attempts to complete a grueling eight-day challenge cycling across dusty Tanzanian terrain.

 John Bradley and Mike Herbert
Wincanton's Senior Project Manager John Bradley (left) is seen receiving a cheque from Transline Resource Communications Manager Mike Herbert (right)

Wincanton’s Senior Project Manager John Bradley, who works alongside Transline at Kettering, signed up to the challenge at the end of July after hearing of the desperate plight of road users on the African continent from a colleague who had just returned from a two year assignment in Africa with the international UK development charity Transaid.

Despite developing countries having less than half of the world’s motor vehicles, 90% of road traffic deaths occur in low and middle income countries*, many of which are in Africa. Planned Africa-wide road network expansion will only worsen the situation unless poor vehicle and driving standards are addressed quickly.

Transaid is tackling this problem through the Professional Driver Training Project implemented in Zambia and Tanzania to improve driver standards across the continent, and funds raised from the Transaid Cycle Tanzania will help continue the project’s incredible work so far.

Speaking at Manchester Velodrome after receiving a cheque from Transline Communications Manager Mike Herbert, John Bradley said: “It’s fantastic to get such great support and sponsorship from Transline. It really shows the high value they place on driver standards and demonstrates their commitment and support for Transaid’s on-going efforts to improve driver standards across Africa.”

Mike Herbert added: “When we heard about the challenge John had set himself we were only too willing to help out. As with his work, he’s taking the event and the cause very seriously and we’re fully confident that he will hit all his targets, including the financial one.”

Transline Resource Managing Director Paul Beasley continued: “We first became aware of Transaid’s work in 2009 when another group of Wincanton employees cycled across Zambia. We know Wincanton has a good relationship with Transaid so when we heard that John was going to enter the 2010 Cycle Tanzania Challenge we decided to help him with a donation. The fact that he is willing to put himself through eight days of pain in the African heat is testament to the man himself and illustrates his commitment to what is a fantastic cause.

“Transaid’s values of road safety resonate strongly in our organisation and whilst we’re striving for driving perfection in the UK, Africa is striving for the most basic road conditions. It’s often a tragic situation but the work of Transaid is behind some incredible success stories and we will do whatever we can to support Wincanton in their work alongside them.”

Wincanton, a leading European supply chain provider has been supporting Transaid for over 10 years and its chief executive Graeme McFaull, has recently been appointed Transaid’s chairman.

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