Following a review of Farid representation in the Nordic Countries, the Farid Group companies, Farid Industrie of Italy and Farid Hillend Engineering of the UK, have decided to appoint the JOAB Group to be their distributors in Sweden, Norway, Denmark and Finland. They have taken over the business previously conducted by KD Hydraulik of Denmark and Zetterbergs of Sweden. JOAB are now responsible for the sale and after-market support of all Farid Group Products in these countries.

JOAB is one of the biggest sellers of refuse equipment and hooklifters in Scandinavia with a turnover of circa €90 million.

Farid Industrie has one of the largest range of refuse equipment in Europe featuring side loaders rear loaders, minicompactors, container washers, etc. This range is complemented by the products manufactured by Farid Hillend Engineering, which is well known for its European market leading front end loader – the Euro Half Pack. The combined turnover of the two companies is circa €140 million.

JOAB will be contacting existing Farid customers and potential new ones to advise them of the new relationship and the range of services they offer in support of existing Farid Group products and future potential requirements.

Marc Van Brakel, Export Manager of Farid Industrie explained: “We have been looking to improve our range of services and product support for some time now and after careful evaluation have appointed JOAB to enable us to provide the highest standard of sales and service of our range of products as possible.”

Peter Olsson, CEO of JOAB, commented: “We are proud to have been appointed distributor of Farid products for the Nordic Countries. We have been working with Farid in preparation for this venture to ensure a smooth and reliable business transfer and start up. We are confident that we can continue to improve the sales and after sales support of the Farid group range of products and look forward to a close working relationship with existing and new Farid customers.”

For more information: www.hillendeng.com