Employers, especially those with staff who drive for work, are being urged to sign up now to be part of Road Safety Week 2014 (17-23 November), the UK’s biggest road safety event. The charity Brake, which coordinates the event, is encouraging organisations to go to www.roadsafetyweek.org.uk for ideas on using the event to promote safe driving to staff and the wider community, and to register for a free e-action pack.
Road Safety Week, now in its 18th year and supported by headline sponsors RSA and Specsavers, is a great time to for employers to promote a safe driving culture internally and engage the community to raise awareness about road safety. Read what companies did in 2013 here.
The Road Safety Week 2014 theme is ‘look out for each other’: raising awareness of the ways everyone can help protect one another on roads, especially the most vulnerable. Brake will particularly call on drivers to protect kids and adults on foot and bike by slowing down to 20 in communities and looking twice and taking it slow at junctions and bends. Read more. Employers are encouraged to help promote this theme to staff and local drivers, and/or address other road safety issues important to them.
Employers can access free electronic resources and guidance to help them get involved. Go to www.roadsafetyweek.org.uk/organisations for ideas and to register for a free e-action pack (emailed out from September) with downloadable posters and advice on taking part.
Brake is also urging organisations with staff who drive for work to make use of low-cost guidance from Brake’s Fleet Safety Forum in the run up to the Week to develop year-round fleet safety practices. Various Fleet Safety Forum events offer best practice advice between now and the Week. Joining the Forum means discounts for these events plus regular guidance briefings, resources and news.
REGISTER NOW! Register at www.roadsafetyweek.org.uk/organisations to get a free e-action pack.
Plus, stay in touch by following @BrakeCharity and tweet about the Week using #roadsafetyweek
Julie Townsend, Brake Deputy Chief Executive, says: “Employers can play a vital role in improving road safety and saving lives, by raising awareness among staff, customers and contacts about safe driving and engaging with the community on this issue. Road Safety Week is an opportunity for organisations to focus attention on road safety and speak out about the difference we can all make in preventing tragedies and creating safer communities. Our theme this year – about everyone looking out for each other on roads – is a vital message that all organisations can help to promote.
“Each year hundreds of organisations make a tremendous contribution to Road Safety Week, often gaining valuable publicity at the same time, and we’re calling on even more to get involved this year. Log on to the Road Safety Week website for ideas and to register for a free e-action pack to help you take part.”
How companies got involved in 2013:
ASDA raised awareness of Road Safety Week among staff at their head office. Their suppliers and some road safety experts had stands, which included quizzes where employees were tested on their road safety knowledge. There was also driver training, free tyre checks for vehicles in the car park, and a demonstration of how to check tyre tread and facilities to get new tyres ordered.
Network Rail held an event at its head office to raise awareness among staff and supply chain contacts about driver distraction. They used a computer based driver distraction simulator and displayed Road Safety Week posters, as well as using internal email to raise awareness among staff. They also ran a Bright Day, raising a fantastic £1,640 for Brake.
Npower used the week to raise awareness among staff, putting up daily intranet posts on driver distractions, and getting staff to participate in a quiz on road safety, with prizes for the winners. They also ran workshops covering defensive driving and avoiding hazards.
Q Park installed posters with messages on driver distractions at their car parks throughout the UK, and raised money for Brake by donating every time someone pre-booked a parking space on one of their sites by quoting the code ‘Brake’.
Schneider Electric made road safety their ‘monthly message’ for October and November, issuing pocket cards to employees with ‘back to basics’ road safety tips, and advice for driving in bad weather. Directors, managers and employees all pledged to make a personal commitment to safe driving. They also ran a poster competition at West Hill Primary School in Staffordshire, with the winning entry displayed across their UK offices, and ran a day of road safety lessons at the school.
Specsavers ran a week of vision screening days for staff with a number of partner organisations, including Allianz, Amey, the Driving Instructors Association and others. Specsavers ran basic eye site tests for employees on site, and provided 1,000 free lens cleaner packs and cleaning cloths to promote the event.
Organisation activities 2013
ASCO and ARR Craib visited Pittmedden Primary School and Old Machar Academy in Aberdeen, teaching children about the dangers of distractions on the roads. They took their trucks to the schools, so the pupils could see what the drivers see, and gave lessons on crossing the road safely. Cyclists were also offered an opportunity to ‘exchange places’ with a truck driver, so they could also see where a truck’s blind spots lie and be more aware of this when cycling.
ASDA raised awareness of Road Safety Week amongst staff at their head office. Their suppliers and a number of road safety experts had stands to promote their work, including risk assessments where employees were tested on their knowledge. There was also driver training, free tyre checks for vehicles in the car park, and a demonstration of how to check tyre tread and facilities to get new tyres ordered.
ARVAL sent out a hard hitting DVD showing a re-enactment of a crash involving a car travelling at 35mph and a cyclist to all their customers. Company car drivers took part in an e-learning programme, and winter kits were distributed to ARVAL staff and their families. ARVAL also commission a series of road safety puppet shows at local colleges.
Allianz displayed one of Brake’s giant road safety banners at their head offices in Guildford, and ran driver awareness workshops for their staff to take part in.
Members of the Brain Injury Group worked with local primary schools to help engage young children in road safety. Painting competitions were run in participating schools with children asked to paint a picture on the theme of Road Safety. The best paintings were rewarded with gift vouchers, and runners up got reflective snap wristbands.
Clearview Traffic ran a Beep Beep! Day at the Jack and Jill pre-school in Bicester, introducing young children to basic road safety lessons. They also donated 250 high-viz vests and 1,000 reflective snap band bracelets to children in schools across the UK, and ran a number of events at their offices to raise awareness amongst staff.
Drive to Ensure ran a number of events throughout the week. They ran a workshop at Tunbridge Wells Grammar School for Boys with Star Wars actor and former Green Cross Code man Dave Prowse on the Monday, and spent Thursday in the local Victoria Shopping Centre, engaging shoppers with games and questionnaires.
DHL ran a national raffle with prizes donated by their customers and suppliers, as well as running a Bright Day to fundraise for Brake and raise awareness. A number of DHL sites across the UK also displayed sponsored road safety banners, spreading the road safety message to their drivers, and to the wider community too.
Interactive Driving Systems promoted road safety week heavily amongst clients and partners globally. During the week they ran an interactive driver safety quiz for ASDA colleagues, covering topics such as driver attitude, bad weather/winter driving, blind spots, distracted driving, eco driving, fatigue and speed. They also participated in the IRTE/CDC Foundation project workshop on ‘Public Health Approaches for Improving the Road Safety of Heavy Vehicle Fleets in India’, where 134,000 people are killed on the road each year.
Irwin Mitchell ran a road safety quiz on their Facebook page, focusing on a different topic each day. They also produced a video on Road Safety Week that was shared on their website and YouTube about the week, and the work that Brake does.
Nationwide civil engineering and maintenance contractor JPCS ran a Bright Day at their offices, and also ran a ‘Bake for Brake’ cake sale. They also produced an infographic on road safety facts, encouraging staff and visitors to their website to ‘Tune In’ to road safety.
The Licence Bureau worked in partnership with Skanska and Specsavers to run 2Young2Die workshops at Kings Langley Secondary School. They were joined by Hertfordshire Fire and Rescue, who ran a live driver extrication demonstration, showing the potentially devastating consequences of a road crash.
Merseyside Fire & Rescue Service teamed up with British Touring Car champion James Cole and The 20 Effect to run a number of events in Liverpool city centre. James talked to members of the public about the safety precautions in his racing car that allows him to drive at speeds, and the differences it had with regular road cars, whilst Merseyside Fire & Rescue Service used their car crash models to highlight the devastating consequences a car crash can have. Engagement events were staged at schools in Huyton town centre and a car crash rescue demonstration was carried out by firefighters for the public in a supermarket car park in New Brighton, Wirral.
Morrison Utility Services displayed Brake’s giant road safety banners at their offices in Arlesey, Belshill and Normanton. They also used the week to promote a specially commissioned Vehicle Induction Training to all their employees, which looked at topics like daily vehicle checks, phone usage and smoking in company vehicles, and other important topics of road safety.
Network Rail held an event at its head office to raise awareness amongst staff and supply chain contacts about driver distraction. They used a computer based driver distraction simulator and displayed Road Safety Week materials, as well as distributing internal communications to educate staff on the theme. Network Rail also ran a Bright Day, raising a fantastic £1,640 for Brake!
Northgate’s Bright Van Man mascot hit the road to spread the message to ‘Tune In’ to Northgate’s staff, whilst a dedicated intranet page, web page, posters and information sheets were also produced, highlighting the dangers of multitasking at the wheel.
Npower used the week to raise awareness amongst staff, sending out daily intranet posts on driver distractions, and getting staff to participate in a competitive quiz on road safety, with prizes for the winners. They are also running workshops for their staff covering defensive driving and avoiding hazards.
International parking company Q Park installed posters with messages on driver distractions at their sites throughout the UK, and also raised money for Brake by donating everytime someone pre-booked a space on one of their sites by quoting the code ‘Brake’.
RAF Wyton displayed posters, banners and flyers across their site promoting road safety and Road Safety Week. They also arranged a road safety presentation for staff, run by the Hertfordshire, Bedfordshire and Cambridgeshire roads policing unit.
Royal HaskoningDHV ran Beep Beep! Days at schools in Birmingham and Peterborough, giving vital road safety lessons to young children. They also ran an awareness campaign with their staff on Brake’s Pledge, focusing on one aspect of the Pledge each day of the week.
The RSA Insurance Group purchased 20 of Brake’s giant road safety week banners, and ran an internal poll amongst their staff to find 20 schools for the banners to go to, helping to spread awareness of road safety out in local communities across the UK.
Schneider Electric made road safety their monthly message for October and November, issuing pocket cards to all employees with ‘back to basics’ road safety tips, and advice for driving in adverse weather, while directors, managers and employees all pledged to make a personal commitment to safe driving. They also ran a poster competition at West Hill Primary School in Staffordshire, with the winning entry printed and displayed across their UK offices, and ran a day of road safety lessons at the school.
Specsavers ran a week of vision screening days for employers at a number of companies, including Allianz, Amey, the Driving Instructors Association and others. Specsavers ran basic eye site tests for employees on site, and also provided 1,000 free lens cleaner packs and cleaning cloths to promote the event.
Travis Perkins displayed Road Safety Week banners at their sites in Northampton. They also promoted road safety amongst their staff and employees by placing electronic versions of these banners on their intranet home page, which is used by thousands of employees daily.
Wincanton and Sainsbury’s have teamed up and invited 128 year 4 students from Horsenden Primary School to participate in a number of activities around road safety. This included running a Giant Walking Bus to their Greenford depot, and getting children to sit in the cab of a truck, so they could see what a truck driver sees. They also took part in a quiz, and were shown ‘Frankie’s story’, a short film about road safety.
The Wirral Community NHS Trust held two drop in sessions with Merseyside Police and the local council on road safety, and also ran competitions with staff with free winter car checks as prizes from local garages.
Wttl ran a road safety lesson with year 7 school children at the Isambard Community School in Swindon. Taking one of their lorries to the school, they showed the children the vehicle’s blind spots, and taught them the importance of always paying attention when out on the road