FACTS spoke to Michael Johannes, Vice President, Mobility & Logistics, Messe Frankfurt Exhibition GMBH about the Hypermotion trade show set to take place on 20-22 November at the Messe Frankfurt Congress Center.
What was the rationale behind founding Hypermotion?
With Hypermotion, Messe Frankfurt has bridged a gap in the German and international trade fair market for transport fairs. It is the first event of its kind in which the focus is on digitisation and decarbonisation for all modes of transport. Considering the challenges presented by the rapid progress of digitisation and our new mobility and logistics requirements, it is essential that the boundaries that currently exist between logistics, mobility, infrastructure and transport are overcome.
To do this, communities focused on individual modes of transport and sectors need to be merged and modernised where necessary. Hypermotion strives to facilitate collaboration and ensure continued momentum for mobility 4.0. With Hypermotion, we are also breaking new ground in another respect: we have developed a new event format offering an exciting mix of exhibitions, conferences, workshops, pitches, talks and a hackathon.
What kind of market are you targeting with Hypermotion?
Hypermotion is conceived as a German showcase with an international orientation. All of the industry’s trendsetters have been invited – established firms and start-ups alike. The exhibitor target groups cover a broad spectrum, ranging from automotive manufacturers and infrastructure, software and electrical companies to research institutes and start-ups. On the visitor side, we are expecting experts from transport firms, IT companies, representatives from government, municipalities, research and development, pupils and students.
What are some of the must-see conferences at the show?
One highlight will be the 5th ZEIT CONFERENCE on Logistics and Mobility entitled “Digitisation, Disruption, Decarbonisation”. More than 200 experts will be speaking over the course of the three-day event in conferences covering a wide range of themes: from the Logistics Digital Conference LDC! and the first ITS Germany Congress to the Aviation Symposium and Blisscity – The Smart City Convention, not to mention the Forum ElectroMobility and Mobility Management 4.0. Visitors will be able to compile their own individual conference plans, and can move easily between the individual conference modules thanks to the use of RFID tickets.
What solutions are you most looking forward to learning about?
There are a whole series of exciting solutions from DB Netze, SAP, SSI Schäfer, SICK, PTV Group, Hamburger Hochbahn, Terada and many others. Among the products set to be on show are cloud-based transport and logistics solutions in the field of fleet management, intelligent sensor technology for roads and traffic, real-time data monitoring, and intelligent parking management via sensor technology and apps. There will also be solutions focused on ‘mobility as a service’ that link local public transport with individual transport, such as Contact2Car, which enables communication between cars and pedestrians within the city, and tools for forecasting traffic flows and route optimisation. Most of all, however, I’m looking forward to the hackathon. Here, the exhibition hall will be transformed into a hotbed of new ideas, with participants working hard to create something new within a short period of time.
Are there plans to expand Hypermotion in the future?
Yes, the concept is well-suited to being transported abroad. I have already identified a number of countries in which I can envision Hypermotion taking place.
For more information: www.hypermotion-frankfurt.com