Global consultancy WYG, transport consultants TTR and sustainable communications agency Diva Creative have joined forces to deliver LoCITY, a new industry led programme that aims to improve air quality and reduce emissions from commercial vehicles.
Each of the partner organisations is using its unique expertise to inform the development of the programme, which was launched on 27 January in the presence of Transport for London Commissioner Mike Brown MVO.
WYG’s role is to oversee the day-to-day management of the programme and support TfL in aligning LoCITY to other projects and programmes.
The UK-based sustainable marketing agency Diva Creative has designed the LoCITY brand and communications materials, developed a campaign website, organised a launch event and conference, and produced a video introduction to the programme.
Dr. Sarah Wixey, Associate Director at WYG, said: “LoCITY is a great opportunity to work with stakeholders across the freight and fleet industry, vehicle manufacturers, refuelling providers and policymakers to ensure everyone is doing their bit to improve London’s air quality.
“As LoCITY programme manager, WYG is pleased to be working with Diva and TTR on delivering this ambitious initiative.
Venn Chesterton, Divisional Manager at TTR, said: “Everyone at TTR is thoroughly enjoying working on LoCITY and using our expertise in emissions reduction to drive forward the switch to low-emission vehicles in London.”
“Diva’s role has been to develop LoCITY’s messaging and ensure its communications reach a diverse audience through the right channels and the right approaches.”
At present, air pollution contributes towards almost 9,500 premature deaths in London every year, at a cost of nearly £3.7bn to the capital.
LoCITY will support organisations in the freight and fleet industry to reduce their carbon emissions, help tackle poor air quality and ultimately improve public health.
For more information about LoCITY, or to express an interest in the programme, visit www.locity.org.uk or email firstname.lastname@example.org.
WYG is a leading programme, project management and technical consultancy employing over 1,500 people and operating from more than 50 locations across the UK, Europe, Africa, Asia and the Middle East. We specialise in creating and managing strategic assets for our clients. We engage with them in the early stages of a project, and often continue to advise them throughout its lifecycle.
Outside the UK, we have also become a leader in international development, exporting our knowledge and networks to undertake ambitious projects that make a positive impact on infrastructure, socio-economic growth and the environment. Our in-house expertise encompasses seven global sectors: defence & justice, energy & waste, environment, mining & metals, social development and infrastructure, transport, and urban development. We also bring together a network of more than 20,000 partners and associates from around the world. This breadth of skills and knowledge allows us to provide a unique integrated approach to solve complex challenges wherever in the world our clients need us.
WYG plc’s shares are traded on AIM, a market operated by the London Stock Exchange.
- Diva provides marketing, communications, design, print, digital and video services to clients across the UK.
- Diva specialises in social marketing, using its research experience and a unique understanding of behaviour change to provide impactful interventions for clients across the UK.
- Diva currently works with clients including Transport for Greater Manchester, ITM Power, and Transport for London.
TTR is a consultancy company specialising in the field of transport policy research, working closely with clients to understand the impact of innovative transport policies and measures on travel behaviour and attitudes, on energy consumption and the environment and on social issues. Most of TTR’s projects concern the links between transport and sustainable development or between transport and social inclusion.
Key areas of work include transport, energy & environment; air quality and environment; travel plans and awareness;freight transport policy; market and social research; traveller information systems; demand management & road pricing; accessibility & equality and European transport research and demonstration projects. www.ttr-ltd.com