Trapeze’s fast growing specialist mobile team has successfully completed a multifunctional iPhone app project for Traveline Cymru. The newly launched app gives people on the move in Wales a single convenient place to go for a wide range of useful travel information.
Covering the whole of Wales, features include live and scheduled bus times, information on park and ride and community transport services, and road traffic updates from Traffic Wales. Users simply browse a map centred on their current location to pinpoint stops and then click to see bus times, or alternatively they can search by street, town and postcode.
Jo Foxall, Traveline Cymru Marketing Manager, explained the motivation for the project: “Through research we know that the demand for travel information on the move is growing, and that the numbers of users accessing Traveline Cymru’s information from mobile devices is rapidly increasing. This increase in demand has led us to work with Trapeze to develop the comprehensive and interactive iPhone app, and we’re thrilled with the functionality as well as the clean look and feel. We hope that lots of people will download it.”
The service is fully bilingual, and regular users benefit from an innovative graphical favourites page. Traveline Cymru staff are able to post notices directly to the app using a simple online tool, and there is also a convenient link to Traveline Cymru’s mobile-optimised web journey planner.
The application is free to download from the travel section of the App Store – search for Traveline Cymru or go directly to http://itunes.apple.com/gb/app/traveline-cym/id444940482?mt=8. It also works on the iPad and iPod Touch.
The project builds on expertise and technology developed on a growing series of popular smartphone services launched since the groundbreaking MyRail Lite in 2008. “It’s great to see useful travel apps flowing off our team’s production line at a rising pace” said Tim Johnson, Trapeze Product Manager. “We’re building up a portfolio of well-designed modules for iPhone, Android and BlackBerry which is steadily pushing down development times. The knack is getting the right balance between a low-cost product approach and keeping each app sufficiently distinctive for our clients to have something with real impact and individuality. We look forward to further developments in Wales and elsewhere.”
For more information: www.trapezegroup.co.uk