A new online mapping service (http://map.itoworld.com/road-casualties-uk) showing the scale of fatalities and injuries from collisions on Britain’s roads has been launched by transport mapping specialists ITO World.

The free service allows users to see the location where deaths and injuries have taken place on Britain’s roads between 2000 and 2010, pinpointed to the nearest few meters. As well as the mode of transport (pedestrian, cyclist, motorcyclist, vehicle occupant) the site gives details (for fatalities only) of the person’s age, gender and when the crash occurred.

The new mapping was developed in collaboration with Road Peace (organisers of World Day of Remembrance for Road Traffic Victims which took place on 20 November) and Brake who co-ordinate national Road Safety Week.

Peter Miller, chief executive of ITO World, says: “The site has proved to be very popular and attracted tens of thousands of users in the first 24 hours, with interest coming from all over Great Britain and elsewhere.”

ITO World Ltd (www.itoworld.com) is a UK based expert in the collection, management and presentation of complex transport data. Customers include the Department for Transport, Google and National Rail Enquiries. ITO is the lead industrial partner in Ideas in Transit (http://ideasintransit.org/), a five year government research project to understand innovative uses of information technology by transport users.