Tough on the Streets – Easy on the Environment

Scarab

The swinging sixties came about as a result of the rush away from austerity and a rush towards new levels of personal freedom, individual wealth, and the sudden availability of cheaper mass-produced ‘everything’.

ScarabThe swinging sixties came about as a result of the rush away from austerity and a rush towards new levels of personal freedom, individual wealth, and the sudden availability of cheaper mass-produced ‘everything’. For all but a very few, recycling was forgotten, as conspicuous consumption became the driving force behind the development of mass consumerism. The waste mountain began to grow.

Almost exactly twenty years ago, on December 20 1994, the European Union introduced legislation to control the amount of packaging that was used to protect almost any food or household product, and to ensure that all packaging material should be ‘easily recyclable’. A few years after that the first green bins appeared at our backdoors, and the councils geared up to manage waste collection in a very different way, to cope with the recycling targets set by Brussels in their Landfill Directive of 1996, and the sudden cost of sending everyone’s rubbish to be buried in huge holes in the ground. The modern recycling industry was born. …Read More

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