Screen-Shot-2013-11-20-at-15.33.29As a fleet or commercial operator, you will know the importance of your vehicles’ appearance, not just for identity, but also for marketing and brand exposure.

Let’s assume that any one of your vehicles will be seen by an average of 10 people a mile over the course of a day; fewer on a long haul on an empty motorway at four o’clock in the morning, but many more when travelling in stop/start traffic through Birmingham. These vehicles can cover big distances; up to 200,000 miles a year in some cases. This means that up to 2 million people could see your vehicle and the graphical message it conveys, in just one year.