Following the company’s recent success at the Automechanika Middle East exhibition in Dubai, ZAFCO – one of the leading global distributors of automotive tyres, batteries and lubricants – made major headway in its plans to penetrate the Indian market at Tyrexpo India 2011, held in Chennai this week.

Making its mark across the globe, ZAFCO has a dedicated workforce of close to 300 employees in more than 85 countries, and an extensive distribution network of over 850 partners worldwide. With ambitious plans to broaden their reach, the exhibition was used as a platform to launch the company’s operations in India.

Tyrexpo India 2011, the country’s largest dedicated tyre and rubber trade show, saw an impressive influx of international and local suppliers and exhibitors who gathered to showcase products and solutions for every segment of the industry.

In addition to the company’s main stand, ZAFCO’s debut at the exhibition was further successful due to the independent stands for two of its brands, ZEETEX – ZAFCO’s own revolutionary brand of tyres, batteries and lubricants with products in over 600 categories – and DOUBLE COIN, a globally renowned tyre brand for the transport sector, which offers excellent value for money. Each of the three stands attracted great interest from the visitors as well as the media.

“We were incredibly pleased with the turnout as this reinforces the interest we hope to generate through the establishment of our facilities in India,” commented Gopiraj KV, CEO of ZAFCO. “India’s emergence as an industrial hub, with an abundance of potential given the country’s commercial growth, aligns with our ambitions for further expansion as we position ourselves as regional drivers of advancement in the industry.”

Operations in India will include the establishment of 84 trucking centres across Northern and Western India to meet the needs of the industrial and commercial sector, and the next step will be the launch of ZAFCO’s premium range of tyres for the individual consumer market.

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