The organising team says it has now mailed more than 2500 brochures to past and potential Commercial Vehicle Show exhibitors to help promote next year’s event. “The response has been great,” said Bob Sockl, CV Show Organiser.
Just a month after releasing details of the 2011 Commercial Vehicle Show, enquiries are “coming thick and fast” from a wide range of exhibitors. “They all want a slice of the action as the road transport market returns to growth,” he continued.
“BP led the way, closely followed by Eberspacher, Isuzu (UK) and Premier Pits. Lots of firms have already applied, with many more in the pipeline.” Bob says most are increasingly optimistic about prospects for 2011, with more and more operators clearly keen to replace kit. “The vast majority of firms aim to market their way out of the recession, confident that sales will grow from a record low.”
The “bright new brochure” describes the sales and marketing opportunities that the CV Show offers. “If you haven’t got yours yet, but are thinking about making the most of the Show next April, let us know and we’ll send a brochure straight away.” He says the recession has sharpened competition and many firms feel that if they are not at the CV Show they may lose out to the competitors who do take space.
“The CV Show is the best road transport equipment marketplace in the UK and most firms don’t want to miss the opportunity.” The CV Show will run from April 12 to 14 at the NEC, Birmingham.
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