The SED team is busily preparing for next year’s show and has recently appointed specialist company EventShare to organise and manage the build up and breakdown of the 2011 event.

EventShare has a wide experience of organising national and international exhibitions, outdoor, consumer and music events from the 65,000m² Defence & Security Equipment International (DSEi) to the Ideal Home Show.

Stevie Hassard, Managing Director of EventShare said: “We are delighted to have been awarded the operational contract for SED 2011 by Reed Business Information.

“Our portfolio comprises a range of national and international exhibitions, outdoor, consumer and music events and we know every event is different and each must be managed according to its customers needs. We aim to ensure SED runs smoothly and effectively so that exhibitors can concentrate on why they have booked their stand – to do business!”

The Defence & Security Equipment International (DSEi) is EventShare’s largest show attracting some 1200 exhibitors and an International audience. The company is responsible for the logistical aspects of the exhibition which houses more than 100 armoured vehicles, helicopters and unmanned aircraft, and up to three warships. Many of the exhibits are demonstrated within the event which spans both indoor and outdoor space.

The Ideal Home Show presents different challenges with 250,000 visitors and a variety of exhibitors attending over 17 days.

Tim Porter, SED’s Head of Sales said: “EventShare is renowned for managing complex and technical events – and we are confident that the team will deliver an outstanding service to SED’s exhibitors and visitors – ensuring as always- a professional and efficiently run show.  The company’s impressive portfolio is testament to the teams’ ability of delivering a smooth build up to the event and a hassle free breakdown – just what all SED exhibitors are looking for! ”

More exhibitors have committed to SED 2011 – visit the SED website at and to keep you in the picture on a regular basis with the latest news from the SED camp. In the mean time – put May 17-19 2011 in your diary and we’ll see you at Rockingham Motor Speedway to celebrate SED’s Sapphire anniversary.

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