ATS Euromaster has ordered more than £6 million of cold weather tyres for winter 2011/2012 – more than double the volume of seasonal fitments it secured last year.

The national fast-fit specialist will be offering both fleet and retail customers a choice between premium, mid-range and lower-cost brands – ensuring fitments are available to suit all budgets, together with most models of car and van.

Peter Fairlie, Group Sales Director at ATS Euromaster, says: “We’ll be fitting cold weather tyres in earnest from early October, although we are flexible and can accommodate any customers’ preferred schedule for changing over.”

Testament to ATS Euromaster’s flexibility is a recent job fitting cold weather tyres across 300 new Volkswagen Caddy Maxi’s on behalf of Volkswagen Commercial Vehicles and Hitachi Capital Vehicle Solutions. ATS Euromaster replaced all four tyres – plus spares – as soon as the new vehicles arrived in the UK. The vans are being supplied to British Gas, which now operate a cold weather tyre policy helping ensure the British Gas fleet remains safe and mobile throughout the winter.

Fairlie explains: “We agreed a deal to buy back the existing summer fitments and replace them with Michelin Agilis cold weather tyres. This will ensure the vans are fully prepared for the colder months ahead.”

In addition to customers fitting cold weather tyres on vehicles for the first time, ATS Euromaster will also be supporting motorists who adopted a winter fitment policy last year. The company has approximately 20,000 part-worn cold weather tyres stored in tyre hotels throughout its network, each labelled with a vehicle registration number and barcode to ensure they are re-fitted to the same customer’s car or van.

“Our tyre hotels are located within our own centres as this offers us additional flexibility versus a central warehousing approach. It also guarantees the fastest access to a customer’s tyres when the seasons change.

“If snowfall arrives earlier than planned, having the tyres stored locally means we can get motorists into our centres and back on the road as quickly as possible. This also negates the need to use logistics providers for deliveries, which risk becoming delayed by adverse winter weather – particularly if the logistics provider hasn’t fitted cold weather tyres across its fleet.”

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